Virgin Atlantic made this announcement:
Current statistics from the Women’s Engineering Society point out that solely 12% of the UK engineering workforce is feminine and related statistics present that solely 4.3% of UK pilots are women, with the aviation sector specifically dominated by males.
Originally created to point out ladies that women have decisions, Barbie has had over 200 careers all through her historical past, and within the model’s 60th yr three Virgin Atlantic careers be part of the ranks to encourage ladies to consider something is feasible.
Research has recognized that many women start to develop limiting self-beliefs at age 5, and doubt their full potential – that is referred to as the Dream Gap. To champion change, Barbie launched the Dream Gap Project, an on-going initiative with the aim of levelling the enjoying area for ladies globally. Our partnership goals to focus on position fashions to point out ladies they are often something and assist shut the Dream Gap.
Our partnership with Barbie marks the beginning of a wider initiative to encourage extra women into STEM and aviation careers. Alongside our charity companion, WE, the Passport for Change programme goals to encourage younger individuals to have interaction with STEM topics and think about a future in aviation. With Barbie, our twin mission to encourage ladies through extra careers consists of our annual Future Flyer open day at our HQ, in addition to leveraging feminine engineers and pilots to point out ladies actual position fashions, through faculty visits and journeys to our engineering hangars. We’ll even be shining a highlight on STEM careers utilizing Barbie as an academic device, inspiring on-board Barbie content material, and a social marketing campaign; #SeeHerFly.
The dolls have been designed within the likeness of actual Virgin Atlantic uniforms and present ethnic and physique variety, reflecting the physique sorts accessible within the Barbie line. The pilot doll has articulated ankles and flat footwear and wears a pilot’s uniform full with wings and badge. The engineer doll wears flat security boots, an entry lanyard and noise cancelling headphones, whereas the cabin crew doll pays homage to the long-lasting purple Virgin Atlantic Vivienne Westwood uniform.
According to Phil Maher, our EVP Operations, it’s crucial we play the lengthy recreation, highlighting to main aged kids that any job position is open. ” It’s important that Virgin Atlantic performs a pivotal position in encouraging women to reach STEM careers. It’s evident that for these women who do develop into pilots and engineers, profession satisfaction is exceptionally excessive, and it’s no shock that job satisfaction is exceptionally excessive. It’s important we showcase to ladies of all ages simply how fulfilling a profession in our trade will be and our partnership with Barbie is simply one of many steps we’re endeavor to attain this” he stated, noting that our partnership with Barbie permits us to talk on to our future era of aviation staff, whether or not they aspire to be pilots, cabin crew or engineers. President of the Women’s Engineering Society, Dawn Childs, agrees. “The fact so many young girls narrow their career prospects from an early age by believing that some roles and jobs simply are not for them is a tragedy,” she stated. “It’s not just a tragedy for them, but it denies businesses 50% of the potential future talent pool at a time when the engineering skills gap is widening and unsustainable. This fabulous initiative will help to normalise seeing women in these vital roles, and help them aim high in their future career aspirations.”
Virgin Atlantic had been a founding member of Women in Aviation and Aerospace in 2018 in addition to a signatory of the Women in Hospitality, Travel and Leisure constitution. We’ve additionally developed a Springboard Network which goals to assist women in junior roles develop clear profession pathways to develop into senior leaders.
While these Virgin Atlantic dolls are one-of-a-kind, younger followers can think about themselves in-flight with the Barbie Pilot doll in addition to play out totally different roles in different fields with different Barbie profession dolls accessible. Later within the yr, Pilot and Crew dolls shall be bought on-board and in key retail companions to additional have fun the partnership.
For anyone trying to take the subsequent step of their aviation profession, Virgin Atlantic gives each cabin crew and engineering apprenticeships in addition to a pilot cadet scheme. More data will be discovered at www.virginatlantic.com/careers
For extra particulars, go to Barbie’s dream gap project to encourage the subsequent era.